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A few years back, I was honored to be chosen as the National Business Finance Coach for the organization, Make Mine a Million. This organization has a goal of supporting women to their fullest earning potential, so each woman’s business can expand exponentially.

I interviewed about 90 women who were earning between two-hundred fifty thousand to five-hundred thousand dollars a year in their business, whose stretch goal was to reach revenues of a million dollars.

My job was to take each woman to the next level of her financial goal. So, I got my super power flash light out and together we went hand in hand, digging deep into the psyche about what was holding them back…and in that journey, we uncovered “ah-hah” beliefs, re-framed money stories, and re-wired ways of thinking.

We had conversations about numbers into the wee hours of the evening and talked about how the numbers were a mere reflection of the behaviors that created them. We brainstormed and strategized about how to grow those numbers…that had to do with creating a clear vision, identifying…owning…and expressing each woman’s unique gifts into the world and the desire to play bigger.

In working with this powerful group of women, I started to notice common patterns of thinking and ways of “being” they shared, in how they ran their businesses. They excelled at being both grounded to the earth while stretching for the stars all in the same breath.

You might be wondering…did many make their one million mark? You bet! This article is about the qualities they shared in growing their businesses to the next level. See how many of the qualities you share with them.


Each woman had a “higher purpose dream.” Some call this the BIG WHY, a calling or a BIG VISION. These women were crystal clear about the vision guiding their business.

Their vision linked to passion, heart based energy, and offered each of them the inspiration that provides the “get up and go” each day to move business forward. Each unique vision embraced the desire for contribution, service and making a difference in the world.

You see, their business was the vehicle to the higher purpose dream. Their business was not the dream. Make sense? Let me give you some examples.

One woman who owned a construction company told me, “I want to grow my business and sell it for millions, so I can go to Africa and build shelters for women and their families. That is my higher purpose dream.” Another wanted to grow her business (an animal school) to sell it so she could then build animal shelters all over the world.

Not one of these women wanted to make loads of money for money’s sake. They view money as a tool linking them to their highest passion and purpose for being on the planet which has to do with service and giving back. Are you inspired yet? I was! Hold on to your seat, more to come!


Most creative ideas come to me one of two places, in the shower or when I’m hiking in nature. These ideas are usually “solutions” to my perceived problems or they are what I call “brain sparks” from the divine guiding me to a next step in my business or life.

Each woman I interviewed had divine brain sparks. I actually think we all do. The BIG thing is what we DO with these brain sparks that counts.

Women with million dollar mindsets ACT on brain sparks. They believe these “ideas, light bulb moment thoughts,” are gifts from the Universe or from a higher consciousness opening them to opportunity, creativity and new energy. They see these “ideas” as steps on the path to get them to their goal! Kind of an intuitive guidance system.

Let me share a story with you that illustrates what I am saying here.

(Kristin has given me permission to tell her story)

Kristin worked for years as an assistant manager in a clothing store and really enjoyed her work. One year, right before Thanksgiving, she began having the same dream night after night that kept waking her up (divine persistence).

The message she received in her dream was to begin making candy nut tarts. Kristin didn’t understand why she was having these dreams, but listened to the message and she started making “ordinary candy nut tarts.” She kept her dreams private for fear of being judged by others as a bit “abnormal.”

It took Kristin over a year to refine her pecan pie tarts until at one point, she realized she was making the candy tart in her night time dreams. She told me, “I would make 60 at a time and my family would devour them in one sitting and ask for more. I am not a cook, not even an average cook, but these pecan pie tarts are deliciously different.”

Two years later, Kristin suffered a back injury in a car accident which ended her career as assistant manager in a clothing store. She didn’t know what to do for a next career with physical limitations. Her kids and boyfriend told her she should sell her pecan pie tarts.

She listened to their encouragement, started letting friends taste them and they devoured them. She then placed them in candy boxes and started selling them 3 for $3.00

Today, Kristin is making thousands of pecan pie tarts and selling them from her website. Her bigger purpose dream is to support women victims of domestic violence. Listening to her night time dreams and intuitive guidance system has created for her a life of abundance and making a difference in the world.


Most of the women I worked with employed book-keepers. Even though they delegated data entry, they were good at evaluating “inflow” and “outflow.” They embraced the concept of “clarity” and made decisions based on the numbers. They regulated contract labor, enhancements to their business, and strategy implementation based on cash flow.

They understood the importance of both accounting and forward planning aspects of monthly and annual cash flow. No ostrich behavior here.

One of my biggest contributions to their bottom line was supporting them in creating monthly and annual cash flow projections for their businesses, and measuring PLAN to ACTUAL results.

Planning BOTH on the big picture (annual) and more detailed monthly (macro) level set their intention with the Universe in what they wanted to create for their businesses.

This financial intention led us to brainstorming and strategizing new revenue streams, which were in alignment with their vision and BIG WHY.


Each woman had a belief she would get from point A (where the business was now) to point B (where she wanted to take her business). This belief was un-wavable.

What is interesting is “how to” get from point A to point B was not so apparent. There was a level of uncertainty. None of these women were “afraid” of the uncertainty. They didn’t see it as an obstacle or fear it. Each had an “inner knowing” the answers and opportunities would unfold in diving timing, while they were busy doing their own footwork to move things forward.

They had a “belief,” that the Universe was supporting them, their efforts and their businesses all along the way. Each of these women saw their job as staying conscious to the openings and unfoldings in life that brought them closer to Point B. They were good at connecting the dots of synchronicity. Advanced spiritual development, wouldn’t you say?


ROI (return on investment) was top of mind when it came to evaluating how they each spent their time, energy and money. Working with these women, changed my life. I started to see everything from an ROI mindset, especially with my time and energy.

These women would quickly evaluate the effectiveness of a business strategy. They were masters at “letting go” of what no longer worked. If a business partnership had gone sour, then it was dissovled. If an employee wasn’t properly matched with the work at hand, then they were given new work or let go.

These women didn’t sulk in the energy of mistakes. Perceived failures and risks that didn’t work out were just part of doing business. They were great atre-calculating and navigating through obstacles (just like my GPS when I take a wrong turn).

These women had air tight boundaries, linked to their highest values. Setting priorities, making wise decisions, and spending time and effort, as wisely as spending money…was second nature to them.

These women worked in their sweet spot of expertise (doing only what they loved and are expert at) while hiring others for tasks they weren’t expert at nor passionate about.

If you want to play with these qualities and embrace more of them in your life and business, I have a couple of resources that might spark you on your way. You can check out “The E-Myth Revisited” by Michael Gerber and the website, http://www.makemineamillion.org.

If you are playing with any of these qualities or opening your mind to new possibilities I would love to hear your stories.

Wishing you the very best in your life and business!


  1. Denise, this is a fantastic article! What a rich experience getting the opportunity to work with successful, driven women as they urge themselves to become even MORE successful. Thanks for pointing out (again) that sometimes when you have a goal and no HOW to get there, it’s okay to live in uncertainty. So many people need to hear this! My (financial + overall) life has been such a work in progress, but I do know one thing: when I set a goal, by some fantastic workings of the universe, I always manage to get there! I checked out Make Mine a Million and signed up. Their website could be better, but it looks like a great group. I hope they contact me for a Meetup with the group in SF soon. Cheers.

    1. Hi Hilary, THANK YOU for your feedback! Yes, it was a very rich experience. The back story for how this opportunity unfolded for me is something I’d like to share with you over tea! I believe living in uncertainty with a knowing that things are moving forward (even if not visible to the eye) is a great life skill and just a positive way of choosing to be in the world. We are all a work in progress, me too! Thanks again!

  2. So great. One of the things that inspired me in this piece, Denise is thinking about the qualities of successful, inspired women. For me, passion has been key. I wake up every morning excited about what I’m doing and can’t wait to get at finding ways to help others. Thanks for sharing your wisdom!

    1. Hi Melanie 🙂
      Yes, Passion is key and it is what fuels us right? It sounds like your Passion is directly linked to your Serving Higher Vision. I am so inspired by what you are creating in the world and I am holding space for your teachings to reach millions! You are an inspiration to me in living deeply, authentically and serving from your Spirit!

    1. Lisa, Thank you! I believe we can all learn from these women for our own businesses…the blend of faith, practicality, vision and all the qualities they possess…move us forward to a more expansive serving space…good for all!

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